Organization Helps Indie Authors and Publishers Promote Christian Books
Since 2010, the number of books published independently (sometimes referred to as self-publishing) has grown by over 400 percent. Some estimate that over 2,000 books are published every day in the United States.
Simply publishing a book does not guarantee that people will buy and read the book. Readers can’t buy or read a book they don’t know exists. Therefore, the challenge for most authors who publish independently is letting interested readers know about their books.
Since its inception in 2004, CSPA has faithfully helped to represent, promote, and strengthen the small publisher and independent author producing Christian books.
From the monthly newsletter, to on-demand seminars, to cooperative marketing efforts, to cost-savings on services, CSPA supports and educates authors on how to make the most of their marketing efforts.
One program the association runs to help its members gain wider exposure for their book is BookCrash, a “books for bloggers” review program.
This program provides Christian bloggers with a copy of a free book in exchange for a review of the book on their blogs and on a retail site like Amazon.
Christian bloggers can sign up for free to be part of the program on the BookCrash’s website at www.bookcrash.com.
“Independent publishers and small presses often publish unique books. These are books with story themes or topics that may be too raw or cutting-edge for traditional Christian publishing houses,” says Sarah Bolme, the Director of CSPA. “Yet, often these books touch readers in new and profound ways.”
To highlight exceptional books by independent authors and small presses, Christian Small Publishers Association sponsors a book award.
The Christian Indie Awards are presented annually. Since the award was initiated in 2008, it has grown from offering awards in four categories to fourteen. To date, 90 books have received the award. Independent authors and small publishers can nominate a book for the award on the award’s website at www.christianaward.com.
While a number of associations exist to provide support and tools to independent authors, CSPA is unique in that it is specifically for Christian authors and presses producing Christian books. The organization defines Christian books as books that seek to promote the Christian faith.
“In an increasingly secular and sometimes hostile society, Christian authors and publishers need support and encouragement,” states Bolme. “I believe that it extremely important that Christians continue producing works that glorify God and lead people into a personal relationship with Him. CSPA’s goal is to help authors spread the Gospel message through helping authors effectively promote their books to the people who need the message.”
Membership in Christian Small Publishers Association is open to any independently published author who has or is publishing book(s) of Christian nature.
More information on the benefits of membership and becoming a member are available on the organization’s website at www.christianpublishers.net.